Selling merch is the moment an audience becomes a community — but the gap between a great design and a great product is full of small decisions. This guide walks through the ones that matter: product choice, print-ready files, pricing and launch.
1. Start with one hero product
New creators do best launching a single product done well — usually a classic tee or a hoodie. One product means one proof, one photoshoot and one story to tell. Our Classic Custom T-Shirt exists for exactly this: ringspun cotton, 12 colours and proofs turned around same-day.
2. Make your art print-ready
Vector files (AI, EPS, PDF) scale forever; high-resolution PNGs (300 DPI at print size) work for most photographic art. Keep text above 10pt, convert fonts to outlines and leave a quiet margin around the design. Every Squeegee & Stitch order includes a free file check, so send what you have and we'll flag issues before proofing.
3. Price for profit, not applause
Add garment cost, print cost, shipping and platform fees, then apply your margin — most creators land between 30 and 50 percent. Underpricing feels generous and quietly kills the project by order fifty.
4. Launch to your warmest fans first
Pre-orders to your email list or community fund the first run and prove demand. Photograph real garments on real people; mockups convert, but worn photos convert twice as well.
Ready to start? Browse the catalogue or request a quote for runs over 24 pieces.